{"id":39688,"date":"2025-08-08T11:50:59","date_gmt":"2025-08-08T04:50:59","guid":{"rendered":"https:\/\/englishtoday.co.id\/?p=39688"},"modified":"2025-08-25T12:51:44","modified_gmt":"2025-08-25T05:51:44","slug":"cara-menulis-surat-penawaran-bisnis-offering-letter-bahasa-inggris","status":"publish","type":"post","link":"https:\/\/englishtoday.co.id\/id\/blog\/cara-menulis-surat-penawaran-bisnis-offering-letter-bahasa-inggris\/","title":{"rendered":"Cara Menulis Surat Penawaran Bisnis dalam Bahasa Inggris"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Surat penawaran merupakan komponen penting dalam dunia bisnis, baik untuk meningkatkan kerjasama maupun memperkenalkan produk atau layanan baru kepada klien. Surat ini memiliki peran dalam menjembatani komunikasi antara perusahaan dengan pelanggan atau mitra potensial. Dalam konteks internasional, seringkali kita diharuskan menyusun surat penawaran dalam bahasa Inggris. Nah, bagaimana sebenarnya cara membuat surat penawaran dalam bahasa Inggris yang baik dan benar?<\/span><\/p>\n<h2><b>Apa Itu Surat Penawaran?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Pada dasarnya, surat penawaran atau <em>offering letter <\/em>adalah dokumen formal yang digunakan oleh perusahaan atau individu untuk menawarkan produk, layanan, atau kerjasama bisnis kepada pihak lain. Surat ini harus jelas, terstruktur, dan disampaikan dengan cara yang profesional agar dapat meyakinkan penerima untuk mengambil tawaran yang diajukan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tulisan yang jelas dan mudah dipahami menjadi kunci dalam penulisan surat penawaran. Tidak hanya itu, tetapi memahami struktur dasar dari dokumen ini juga merupakan langkah penting yang tidak boleh diabaikan. Surat penawaran yang baik tidak hanya memberikan informasi tetapi juga mempengaruhi penerima untuk mengambil tindakan.<\/span><\/p>\n<h2><b>Struktur Surat Penawaran dalam Bahasa Inggris Bisnis<\/b><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-39691 size-large\" src=\"https:\/\/englishtoday.co.id\/wp-content\/uploads\/2025\/08\/surat-penawaran-2-1024x683.webp\" alt=\"surat-penawaran-2\" width=\"1024\" height=\"683\" title=\"\" srcset=\"https:\/\/englishtoday.co.id\/wp-content\/uploads\/2025\/08\/surat-penawaran-2-1024x683.webp 1024w, https:\/\/englishtoday.co.id\/wp-content\/uploads\/2025\/08\/surat-penawaran-2-300x200.webp 300w, https:\/\/englishtoday.co.id\/wp-content\/uploads\/2025\/08\/surat-penawaran-2-768x512.webp 768w, https:\/\/englishtoday.co.id\/wp-content\/uploads\/2025\/08\/surat-penawaran-2.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Berikut adalah struktur umum yang perlu Anda ikuti saat menulis surat penawaran dalam bahasa Inggris:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Header<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Nama, Alamat, dan Nomor Kontak Pengirim<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Tanggal Penulisan<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Nama dan Alamat Penerima<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Opening<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Salam Pembuka (Contoh: &#8220;Dear Mr.\/Ms. [Name]&#8221;)<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Introduction<\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Perkenalan singkat tentang perusahaan atau diri Anda<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Menyebutkan alasan penulisan surat<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Body<\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Penjelasan mengenai produk\/layanan\/kerjasama yang ditawarkan<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Keuntungan dan keunggulan dari tawaran tersebut<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Terms and Conditions (syarat dan ketentuan, jika ada)<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Closing<\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ungkapan harapan untuk mendapatkan respon positif<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Terima kasih atas perhatian penerima<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Signature<\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Salam penutup (Contoh: &#8220;Sincerely,&#8221; &#8220;Best regards,&#8221;)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Nama dan Jabatan Anda<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Tanda tangan (untuk surat fisik)<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><b>Tips Menulis Surat Penawaran dalam Bahasa Inggris<\/b><\/h2>\n<h3><span style=\"font-weight: 400;\">Gunakan Bahasa yang Jelas dan Ringkas<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Pastikan kalimat yang digunakan tidak bertele-tele dan langsung ke inti pembicaraan. Pembaca akan lebih mudah memahami isi surat jika menggunakan bahasa yang sederhana dan tidak berbelit-belit.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Sertakan Informasi yang Relevan<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tuliskan semua informasi yang mendukung argumen Anda sehingga penerima dapat memahami manfaat dari penawaran yang diberikan. Misalnya, jika Anda menawarkan produk baru, sertakan detail teknis dan keunggulannya.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Letakkan Diri Anda sebagai Solusi<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cobalah untuk menjelaskan bagaimana produk atau layanan Anda dapat menjadi solusi atas permasalahan yang dihadapi oleh penerima surat.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Gunakan Nada Profesional<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mengingat ini adalah surat bisnis, pertahankan nada profesional di seluruh surat dan hindari penggunaan bahasa gaul atau tidak formal.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Periksa Kalimat dan Ejaan<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kesalahan ejaan atau tata bahasa bisa mengurangi kepercayaan penerima terhadap profesionalisme perusahaan Anda. Jadi, pastikan untuk memeriksanya sebelum mengirimkan surat.<\/span><\/p>\n<p>Baca Juga :\u00a0<a href=\"https:\/\/englishtoday.co.id\/blog\/panduan-lengkap-menulis-surat-formal-dalam-bahasa-inggris\/\">Panduan Lengkap Menulis Surat Formal dalam Bahasa Inggris<\/a><\/p>\n<h2><b>Contoh Surat Penawaran dalam Bahasa Inggris<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Untuk memperjelas bagaimana penempatan kata dan struktur dalam surat penawaran, berikut adalah contoh yang dapat Anda ambil sebagai referensi:<\/span><\/p>\n<h3><b>Contoh 1: Surat Penawaran Produk Elektronik<\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\"> Elektronik Terdepan<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">Jl. Merdeka No. 99<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">Jakarta, Indonesia<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">Telp: (021) 123-4567<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">August 8, 2025<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\"> Sukses Selalu<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">Jl. Kebon Jeruk No. 123<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">Jakarta, Indonesia<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Dear [Recipient Name],<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I hope this message finds you well. At PT. Elektronik Terdepan, we specialize in providing top-tier electronic appliances that can enhance everyday living and improve productivity in work environments.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">We are pleased to introduce our new line of energy-efficient air conditioners, which provide powerful performance while minimizing electricity consumption\u2014a perfect fit for today\u2019s eco-conscious businesses.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">We would like to offer you an exclusive discount of 20% on all purchases made before the end of this quarter. Additionally, we offer free installation services for orders within Jakarta.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Please find our catalog attached and contact us at (021) 123-4567 or via email at sales@elektronterdepan.com for inquiries or to place an order. Thank you for considering our products.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Sincerely,<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">Rahmat Wilantara<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">Sales Director<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">PT. Elektronik Terdepan<\/span><\/i><\/p>\n<h3><b>Contoh 2: Surat Penawaran Jasa Konsultasi<\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\"> Konsultindo Hebat<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">Jl. Pembangunan No. 45<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">Bandung, Indonesia<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">Telp: (022) 789-0123<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">August 8, 2025<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\"> Kreatif Inovasi<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">Jl. Asia Afrika No. 67<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">Bandung, Indonesia<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Dear [Recipient Name],<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Warm greetings from PT. Konsultindo Hebat. We are a leader in business consulting services, committed to delivering strategic insights and actionable solutions to help your company excel in the competitive business landscape.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">We understand the unique challenges faced by companies in your industry and would like to extend our comprehensive consultancy solutions that are tailored to enhance your operational efficiency and foster growth.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">To celebrate our new partnership with global strategic firm Initiative Partners, we are offering a complimentary first consultation session for all new clients acquired this month.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I would be happy to discuss how our services can benefit PT. Kreatif Inovasi. Please contact us at (022) 789-0123 or info@konsultindohebat.com to schedule a meeting at your convenience.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Sincerely,<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">Andi Santoso<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">Chief Consultant<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">PT. Konsultindo Hebat<\/span><\/i><\/p>\n<h3><b>Contoh 3: Surat Penawaran Produk Kesehatan<\/b><\/h3>\n<p><i><span style=\"font-weight: 400;\"> Sehat Selalu<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">Jl. Sudirman No. 88<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">Surabaya, Indonesia<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">Telp: (031) 456-7890<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">August 8, 2025<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\"> Aktif Berjaya<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">Jl. Basuki Rahmat No. 90<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">Surabaya, Indonesia<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Dear [Recipient Name],<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">At PT. Sehat Selalu, our mission is to promote superior health and wellness through our innovative range of health supplements. We take pride in offering products that are backed by extensive research and world-class quality.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">We are excited to offer PT. Aktif Berjaya our special package of immune-boosting supplements. This package includes a full range of vitamins and minerals designed to support overall health, available at a 15% introductory discount.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Furthermore, orders placed by the end of this month will be eligible for a free consultation with our nutritionist via video call.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Please feel free to reach out to us at (031) 456-7890 or sehat@sehatdelalu.com if you have any questions or would like to place an order.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">We look forward to nurturing a productive relationship with PT. Aktif Berjaya.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Sincerely,<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">Mira Kusuma<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">Marketing Manager<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">PT. Sehat Selalu<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Surat penawaran merupakan komponen penting dalam dunia bisnis, baik untuk meningkatkan kerjasama maupun memperkenalkan produk atau layanan baru kepada klien. Surat ini memiliki peran dalam menjembatani komunikasi antara perusahaan dengan pelanggan atau mitra potensial. Dalam konteks internasional, seringkali kita diharuskan menyusun surat penawaran dalam bahasa Inggris. Nah, bagaimana sebenarnya cara membuat surat penawaran dalam bahasa [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":39689,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[97],"tags":[],"class_list":["post-39688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-penulisan"],"acf":[],"_links":{"self":[{"href":"https:\/\/englishtoday.co.id\/id\/wp-json\/wp\/v2\/posts\/39688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/englishtoday.co.id\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/englishtoday.co.id\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/englishtoday.co.id\/id\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/englishtoday.co.id\/id\/wp-json\/wp\/v2\/comments?post=39688"}],"version-history":[{"count":4,"href":"https:\/\/englishtoday.co.id\/id\/wp-json\/wp\/v2\/posts\/39688\/revisions"}],"predecessor-version":[{"id":39724,"href":"https:\/\/englishtoday.co.id\/id\/wp-json\/wp\/v2\/posts\/39688\/revisions\/39724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/englishtoday.co.id\/id\/wp-json\/wp\/v2\/media\/39689"}],"wp:attachment":[{"href":"https:\/\/englishtoday.co.id\/id\/wp-json\/wp\/v2\/media?parent=39688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/englishtoday.co.id\/id\/wp-json\/wp\/v2\/categories?post=39688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/englishtoday.co.id\/id\/wp-json\/wp\/v2\/tags?post=39688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}