SYLLABUS FOR SALES & PURCHASING

English for Sales and Purchasing is for people who need to communicate effectively with International clients and colleagues. Although sales and purchasing pursue different objectives within a business, both roles require fluent business English to achieve their goals. Buyers and sales people manage international clients, deal with foreign suppliers, attend international exhibitions, draw up proposals, and deal with all manner of complaints and enquiries.
English for Sales and Purchasing presents all the essential expressions and conversation techniques that will enable you to communicate successfully in all these situations.
English Today’s training presents realistic situations tor sales and purchasing. It covers an overview of the core activities within the purchasing and sales environment and focuses on specific themes, including approaching a new client or selecting potential suppliers, the conception and development of proposals, the preparation and realization of negotiations, tying up orders and deliveries, and dealing with or making complaints.
Every lesson begins with a Starter to introduce the topic. This is followed by dialogues, reading texts, and authentic documents as well as a variety of exercises designed to aid the learning of important vocabulary and phrases in contextual situations.
Unit 1
Jobs and responsibilities
Topics:
- Job titles and tasks
- A sales marketing
- A requisition
Useful Language & Information
- Talking about your job
- Talking about goals, objectives and targets
- Telephoning language
Unit 2
New contacts
Topics:
- At a trade fair
- Relationship building
- Follow-up emails
Useful Language & Information
- Being polite
- Establishing contact at a trade fair
- Small-talk strategies
- Email conventions and phrases
Unit 3
Offers
Topics:
- A sales pitch
- The AIDA approach to sales
- A request for proposal
- An offer letter
Useful Language & Information
- Offers, tenders, and bids
- Talking about a product
- The tendering (or bidding) process
- Active listening

Unit 4
Negotiations
Topics:
- Tips for successful negotiations
- A company visit
- Negotiating styles
- Win-win negotiations
Useful Language & Information
- Discussing terms and conditions (conditional sentences)
- Agreeing and disagreeing
- Starting and ending negotiation
Unit 5
Orders
Topics:
- Telephone orders
- An online order
- A change to an order
- Number and figures
- Contract terms and phrases
Useful Language & Information
- Exchanging information
- Handling orders
- Referring numbers in an order
Unit 6
Customer Care
Topics:
- Dealing with problems over the telephone and in writing
- An online complaint form
Useful Language & Information
- Complaining effectively
- Complaint management with CASH
- Letters of complaint and apology